600 WordsDec 11th, 20123 Pages
Mistine: Direct Selling in the Thai Cosmetics Market
Question 1: What are the major SWOT considerations in Mistine’s attempt to continue its growth and dominance in the Thai Market?
Strengths | Weakness | Opportunity | Threat | Being leader in the Thai market | High turnover rate among salespeople | Growth of direct selling market | Many powerful competitors | Wide product range | Female-oriented brand image | Good relationship with neighbors | Political situations in the countries where the company does business | Customer satisfaction | Thinks as lower-income product | | Length of the selling period | Product testing |
In terms of strengths, the company has the advantage of being the market leader, although…show more content…
Question 2: How can Better Way stay on the top in Thailand while it looks to expand internationally? This is a big deal actually, going internationally and being the market leader in the home country at the same time. They have adopted a great strategy and supported it with advertisements. For Asian market focusing on Asian women, their skin and face characteristics and also they have analyzed the climate carefully and designed products accordingly so that they won’t go down early. Also keeping low prices for Asian market can be important, due to economic conditions and customer preferences, since they are price sensitive. So, keeping those in mind the company can adopt a localization strategy in international markets; in every market that they have entered they may produce products just like they did to Asian people. Furthermore, lower prices can show products less qualified in international markets, especially in Europe and America, for those markets the company can came up with an alternative product line that is more niche.
Question 3: What specific market initiatives would you recommend over the next five years? Just like it is told in the case, word of mouth is the most classical marketing tool for direct selling. But the company took a risk and get in the TV advertising business, which had great conclusions for them. So I believe that they should definitely keep going with TV ads since the
...University of Phoenix Material Case Study Analysis Paper Prepare a 1,400 to 1,750-word case study analysis paper based on the University of Phoenix Material, “Case Study for Student Analysis,” located in Week Two of the COMM/215 page. Below is a detailed description explaining how to prepare a case study analysis paper. _____________________________________________________________________________ Typically written in narrative form, a case sets forth, in a factual manner, the events and organizational circumstances surrounding a particular managerial situation. Placing the reader at the scene of the action, the real events presented provide an opportunity to help evaluate alternative courses of action. Case analysis is used in academics to help you demonstrate your ability to evaluate situations critically, to apply concepts you have learned in a class, to solve problems, and to communicate your findings and conclusions. The purpose of this exercise is to introduce you to case studies and the analysis process, and to a proper format for writing the case study analysis report. Try not to worry about trying to find the "right answer" to a case. Usually, there is no single right answer. Most cases are intentionally ambiguous and can be viewed from many different perspectives. Several feasible solutions are usually available to any give case. The best solution is the one you can best support with thoughtful analysis, logical arguments, and substantiating evidence from......
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...Mistine: Direct Selling in the Thai Cosmetics Market Question 1: What are the major SWOT considerations in Mistine’s attempt to continue its growth and dominance in the Thai Market? Strengths | Weakness | Opportunity | Threat | Being leader in the Thai market | High turnover rate among salespeople | Growth of direct selling market | Many powerful competitors | Wide product range | Female-oriented brand image | Good relationship with neighbors | Political situations in the countries where the company does business | Customer satisfaction | Thinks as lower-income product | | Length of the selling period | Product testing | In terms of strengths, the company has the advantage of being the market leader, although they are not the first mover, AVON does, they enjoy being the leader in the Thai direct selling cosmetics market. In addition to that, offering different kind of products including; body care, make up, personal care, fragrance and skin care, have the opportunity to attack more people. In my opinion the most key strength here is; customer satisfaction. Not just because it is the key to every successful business but also they do it so right. They offer a change or refund in case of dissatisfaction. This is a huge deal for customers’ eyes, showing that how much you trust your products. Another element that increases customer satisfaction is product testing. The company produces all of its products under international quality standards and......
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...MISTINE: DIRECT SELLING IN THE THAI COSMETICS MARKET 1. What are the major SWOT considerations in Mistine’s attempt to continue its growth and dominance in the Thai market? Strengths – All of their products in their 5 categories are thoroughly tested by the FDA. Full refunds are offered if customers are unsatisfied. Strong sales even during the global recession through directed buying. They have a fantastic recruiting system of employment of both men and women. Weakness – AVON has a major presence in 1st world countries like the United States where Mistine doesn’t have near the presence. America is usually the gauge in success on the world state. It directs most of its direct sales toward one type of culture. Opportunities – Mistine can expands its business further outwards toward more European markets and the western markets which it has a lot of ground to make up for versus AVON. Threats – Competition coming from Avon, Giffarine, and Amway. 2. How can Better Way stay on top in Thailand while it looks to expand internationally? Better Way can continue to focus on their exports, seeing as they did such an excellent job getting exports to other countries during the economic downturn to cash strapped people around the world. Their advertising slogan of “Mistine is here!” Will continue to work in new markets because it’s a similar idea of what IKEA does in new markets. It portrays a product that you m ay have always wanted but never had the chance to get before until......
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Case Study Case Study Case Study
...This case study is an excellent example of how different types of parties can be brought together in a large scale transaction and how the original energy of those early meetings can be lost over time. I imagine that when Anthony Athanas was purchasing those old piers back in the 1960s many, if not all, of his colleagues, friends, and family members told him that he was off his rocker. I’m sure Athanas was looking at this land as his family’s ticket to financial prosperity and somewhat of a legacy that he could leave to his descendants for years and years to come. One of the items I wish the case would have divulged is the amount of money that Athanas had invested in the properties. For me this information would have given an insight to his net worth and how much he had riding on this investment. I assume it was substantial given his actions later in the process. Twenty years later Athanas’ dreams came true and all those naysayers were more than likely green with envy. The amount of pride Athanas’ had in his investment at that moment had to have been insurmountable. Being approached by a big time real estate development company and their extremely wealthy client, Hyatt Corporation, must have made Athanas feel larger than life and made him feel like something he isn’t, which is a developer himself. The case doesn’t give much insight into whether Athanas had any representation or anyone consulting him throughout the process. From the beginning, I saw this as matchup...
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...Yin (2005) suggested that researchers should decide whether to do single-case or multiple-case studies and chose to keep the case holistic or have embedded sub-cases. This two-by-two combination can produce four basic designs for case studies. When selecting a case for a case study, researchers often use information-oriented sampling , as opposed to random sampling . This is because an average case is often not the richest in information. Extreme or atypical cases reveal more information because they activate more basic mechanisms and more actors in the situation studied. In addition, from both an understanding-oriented and an action-oriented perspective, it is often more important to clarify the deeper causes behind a given problem and its consequences than to describe the symptoms of the problem and how frequently they occur. Random samples emphasizing representativeness will seldom be able to produce this kind of insight; it is more appropriate to select some few cases chosen for their validity. But this isnt always the case. Three types of information-oriented cases may be distinguished: Extreme or deviant cases Critical cases Paradigmatic cases. Critical case A critical case can be defined as having strategic importance in relation to the general problem. For example, an occupational medicine clinic wanted to investigate whether people working with organic solvents suffered brain damage. Instead of choosing a representative sample among all those......
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...1. ------------------------------------------------- Determine the main objective of the case study. You may be writing a case study to fulfill an academic requirement or to help solve problems in real-life situations. An academic assignment typically will come with a specific objective and instructions, whereas a professional assignment might require you to define the objective. ------------------------------------------------- Ad 2. ------------------------------------------------- 2 ------------------------------------------------- Select the best approach. * Choose an analytical approach to increase awareness. In the preliminary stages of solving management problems, an analytical case study might best meet the goal of alerting upper management to core facts and issues. An analytical case study primarily focuses on what has occurred and why. * Select a problem-solving approach to pinpoint and solve major issues. If the goal is to make solution recommendations, write a problem-solving case study that clearly outlines problems and solutions. 1. ------------------------------------------------- 3 ------------------------------------------------- Conduct research for your case study. Examine the facts, dynamics, communications and all relevant aspects of the particular situation. Research might involve interviewing people in an organization, reviewing written documents or looking up relevant statistics. Method 2 of 5: Set the Scope for Readers...
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...Select a case study from the University of Phoenix Material: Young and Middle Adulthood Case Studies located on the student website. Write a 700- to 1,050-word paper describing the influence the experiences have made on the person’s development. Address the following in your paper: Discuss the family, social, and intimate relationships of the person in the case study. Identify any role changes that have occurred. Explain the immediate and future effect of healthy or unhealthy habits practiced by this person. Include at least two peer-reviewed resources. Format your paper consistent with APA guidelines. University of Phoenix Material Young and Middle Adulthood Case Studies Read the following case studies in order to complete the Week Three Individual Assignment. Case Study 1: Jackson Jackson is a 25-year old male who has recently been admitted to a substance abuse program in Chicago, Illinois. He has been arrested several times for possession of a controlled substance but has not served any time in jail. He grew up in a single-parent household with his mother, Tina. Tina, 45, is employed as a high school teacher; his biological father is not involved in his life. Tina’s boyfriend, Michael, often attempts to serve as a father figure to Jackson. Jackson went to college immediately after high school, focused on a degree in chemistry. In high school, he was a good student who earned A’s and B’s in most courses. After a car accident, a slight head......
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Mistine Case Study
...attempt to continue its growth and dominance in the Thai market? Answer. Strength The strength of Mistine is it leads the Thai direct selling cosmetic market since 2007. Mistine not only serve a wide variety of quality products but also at affordable prices. Every product will be inspected and tested before being delivered to the warehouse. These ensure the quality and standard of the product. Every Mistine product comes with a satisfaction guarantee that if any reason a customer is not satisfied with their purchase, Mistine will replace the product or offer a full refund without condition. Not only that, Mistine also uses TV advertisement campaign to create awareness among the people in Thailand about Mistine’s product. Weakness The weakness of this company is the high turnover rate among the salespeople which is at 200 percent. Most of them sell Mistine product as a second job or part time job. Most of Mistine product are for women so it is hard for the company to expand their product to target the men’s market. Not only that, a lot of people perceived Mistine’s product is a low quality product and for lower income people because of the price range. The success of Mistine depends mostly on the salespeople, it could be a possible weakness in the future if competition among the direct-selling companies increases or the power of labor unions get high. Opportunity Mistine has an opportunity to increaseits sales because it is reported that direct selling market grow......
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...A Case Study by any Other Name Cathy Foster Liberty University A Case Study by any other Name Researchers have different methods of observing their subjects. Among the most popular is the case study. Case studies are used a lot in psychology and one of the most famous psychologists that used case studies to detail the private lives of his patients was Sigmund Freud. What is a Case Study? “A case study is an observational method that provides a description of an individual” (Cozby & Bates, 2012). During a case study the individual is usually a person however that’s not always the situation. The case study can also be a setting, which can include a school, business, or neighborhood. A naturalistic observational study can sometimes be called a case study and these two studies can overlap (Cozby & Bates, 2012). Researchers report information from the individual or other situation, which is from a “real-life context and is in a truthful and unbiased manner” (Amerson, 2011). What are some Reasons for Using a Case Study Approach? There are different types of case studies. One reason to use a case study is when a researcher needs to explain the life of an individual. When an important historical figure’s life needs explaining this is called psychobiography (Cozby & Bates, 2012). The case study approach help answer the “how”, “what”, and “why” questions (Crowe, 2011). What are Some Advantages and Disadvantages to the Case Study Approach? Some......
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...The Case Study Approach Linda P. Williams Liberty University Online Author Note Linda P. Williams, Department of Psychology, Liberty University Online Correspondence concerning this article should be addressed to Linda P. Williams, Department of Psychology, Liberty University Online, 1971 University Blvd, Lynchburg, VA 24515, E-mail: email@example.com The Case Study Approach Introduction At some point during the pursuit of a degree psychology, the time comes when a student must learn various research techniques. One of the many approaches is case study, which this paper will focus on. Areas of discussion include reasons for using a case study, advantages/disadvantages to the approach, and ways acquire information to perform a case study. The essence of a case study A case study is used to offer a mental accounting of a person, school, neighborhood, business, or group of individuals over the course of time, way of research. It is sometimes referred to as naturalistic observation, but does not always follow the same protocol. Mental accounting is done by means of observation of various behavior or mind sets operating in their natural environment. This is noteworthy, especially when participants have a distinct disorder worthy of being studied to further the cause of research and development. Depending on the purpose of the investigation, the case study may present the individual’s history, symptoms, characteristic behaviors, reactions to......
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...matrix Mistine needs something new to boost their profits and revenues again. As we know Mistine has a very limited line of products. So in order for Mistine to gain more revenues they can use Ansoff matrix. Ansoff matrix has four dimensions which is market penetration strategies, product development strategies, market development strategies and also diversification strategies. As for Mistine they can used the product development strategies and also diversification strategies. Product development strategies are we produced a new product for the current markets. It’s like we make some product improvements, product – line extensions or new products for the same market. Mistine is producing a beauty product line so by using these strategies they can produce a new product extension which is a natural cosmetics line. They can produce new cosmetics products with a 100% organic and no chemical in it. A natural cosmetic line can be successful if they produced the right thing like Body shop everyone knows that most of the products are 100% organic. This can attract the health conscious people to buy the products as the world is now moving into healthy lifestyle so they would also want a healthy and natural cosmetic product. This can attract customers to buy the products and also this can attract new customers to buy Mistine products. This strategy can helped Mistine in their product line extensions which are producing a natural cosmetics line. The next strategies are Mistine can......
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...Case Study Complete Case History The patient in this case study reports being ‘sick with flu’ for 8 days. She has been vomiting, and cannot keep any liquids or food down. She also reports that she has been using antacids to help calm the nausea. After fainting at home, she was taken to the local hospital, severely dehydrated. Upon looking at her arterial blood gas result, it would appear that this patient would be suffering from metabolic alkalosis. This patient’s pH is greater than 7.45 (normal: 7.35-7.45) and her bicarbonate (HCO3) is greater than 26 (normal 22-26). Blood gases indicate that case study patient is suffering from hypochloremic metabolic alkalosis. Focused Assessment The case study patient reports being “sick with flu” for eight days. She reports vomiting several times a day and taking more the recommended dose of antacids. She reports that she fainted today at home and came to the hospital. The case study patient reports that this all started approximately eight days ago. The case study patient also reported taking excess amounts of antacids. Ingesting large amounts of this medication can cause metabolic alkalosis. When antacids are taken in large doses, the ions are unable to bind, and therefor the bicarbonate is reabsorbed and causes alkalosis (Lehne, 2013). Renal and Respiratory systems response Hypochloremic Metabolic alkalosis occurs when there is an acid loss due to prolonged vomiting which causes a decrease in the extracellular...
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...Case studies Name: Tutor: Course: Institution: Date: Flying to the Auto Bailout on a Private Jet Basic problems In this case study, there is wastage of resources. The CEOs of the nation's three largest automobiles uses private jets to attend the corporate public relations congress. This is wastage of resources since they are using private jets to travel when their companies are struggling to stay afloat. Ignorance is another basic problem evident in this case study. These CEOs are very ignorant. They attend the corporate public relation congress in Washington unprepared and thus appear to know nothing about their problems. The three companies, GM, Ford and Chrysler, lack the concepts of public relations. The main issues American economy is melting down. Most of the workers are losing their jobs since the companies cannot handle many workers anymore. The companies have got inadequate cash. Bankruptcy is another main issue experienced in this case study. The General Motors Company and the Chrysler can no longer pay their debts. Key decisions * According to the case study, the leaders have to come up with a new public relations strategy. * The CEOs should correct any mistakes they have made before such as using private jets to travel. * Introduce innovation in products * The auto industry of the US should promote its products. * Ensure transparency in business operations. SWOT analysis Strengths * Availability of resources for the......
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...ASSIGNMENT GUIDANCE – NRSG258 ASSESSMENT 1: CASE STUDY Dear students here are some guidelines to assist you in writing Assessment 1: Case Study. If, after reading through these, you still have questions please post on the relevant forum. If you are still unsure then please contact your campus specific lecturer to arrange to discuss your assignment. We ask that you bring these guidelines to any meeting and highlight the areas about which you are still unsure. In this case study you do not need an introduction or conclusion for this case study of 1500 WORDS ± 10% due by midnight 8th April Turnitin. Just answer the questions. Turnitin is located in your campus specific block. Although we suggest you do your background reading in the current textbooks for basic information, the case study also requires you to find current literature/research/articles to support your discussion throughout the case study. Do NOT use Better Health Channel, WedMed, dictionaries, encyclopaedias etc. These are NOT suitable academic sources. If you use these you will not meet the criteria for this question and you will lose marks. You must follow the APA referencing format as directed by ACU in your case study and in your reference list. The Library website has examples of how to do this referencing and you can find the correct format at the end of your lectures and tutorials as well as in the free Student Study Guide. This essay should have approximately 10 relevant sources.......
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...How to Solve a Case Study A case study is a collection of facts and data based on a real or hypothetical business situation. The goal of a case study is to enhance your ability to solve business problems, using a logical framework. The issues in a case are generally not unique to a specific person, firm, or industry, and they often deal with more than one retail strategy element. Sometimes, the material presented in a case may be in conflict. For example, two managers may disagree about a strategy or there may be several interpretations of the same facts. In all case studies, you must analyze what is presented and state which specific actions best resolve major issues. These actions must reflect the information in the case and the environment facing the firm. STEPS IN SOLVING A CASE STUDY Analysis should include these sequential steps: 1. Presentation of the facts surrounding the case. 2. Identification of the key issues. 3. Listing of alternative courses of action that could be taken. 4. Evaluation of alternative courses of action. 5. Recommendation of the best course of action. Presentation of the Facts Surrounding the Case It is helpful to read a case until you are comfortable with the information in it. Re-readings often are an aid to comprehending facts, possible strategies, or questions that need clarification and were not apparent earlier. In studying a case, assume you are a retail consultant hired by the firm. While facts should be accepted......
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