Social Media Introduction Social media is currently taking over the world. In today’s day and age, it is a struggle to find someone that is not a registered user of some type of social media website, be it Facebook, Twitter, Pinterest, or something else. In fact, in the past 10 years, Facebook members have increased from one million in 2004 to 1.15 billion today (Growth). The average American spends 16 minutes of every hour on a social media network (Growth). So what exactly is social media? Social media is an interaction among users where they create, share, or exchange information and ideas in virtual communities and networks. Social media is Sally posting pictures from her wedding on Facebook for her friends to view. Social media is Ellen DeGeneres tweeting a message out to her fans. Social media is Michelle posting a blog about the new Ryan Gosling movie she saw last night. Social media is everywhere. Types of Social Media and trends There are six different categories of social media. The most popular category is social networks. These are networks or services that help you connect with other people, friends or strangers, with similar interests or backgrounds. You will usually create a profile page listing your personal information, likes, dislikes and a few photos. The network will then use its own system to connect you with people you may or may not know. For example, if John states on his Facebook profile page that he went to Penn State University, Facebook will automatically try to link him up with other Penn State students, whether he knows them or not. John can then either add them as friends and start a connection or ignore them and go on with his day. Popular social networks include LinkedIn, a career networking website, and Facebook, the biggest social networking website. The second category of social media falls under social news.
Free research papers on social media and marketing
Access to the top-cited and most read research articles from Elsevier's Marketing journals
By Angelina Ward Posted on 27 May 2014
Behind every great marketer is the science of marketing and social media, with strategies, principles and techniques that are continually evolving. Professionals must not only keep pace with the latest tools and technologies — which enable them to target their communications and keep track of how (and how many) people respond — they must be communication experts who understand the importance of listening and observation.
Elsevier has a portfolio of marketing journals that address the challenges of marketing professionals and present the latest research. The publishers of this portfolio have made their most read and top-cited articles free until August 23, 2014. Here is their selection:
Journal of Business Research
Industrial Marketing Management
International Journal of Research in Marketing
Journal of Consumer Psychology
Journal of Retailing
Journal of Interactive Marketing
Journal of Retailing and Consumer Services
Australasian Marketing Journal
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Elsevier Connect Contributor
As Director of Social Media and Content for Global Corporate Relations at Elsevier, Angelina Ward (@angelinaward) leads social business efforts throughout the organization. She has been with Elsevier and our sister companies for eight years. Covering technical, information security, and new media topics, she became skilled in developing engaging communities with industry professionals through social media. She speaks at industry events on social media topics and has been recognized as one of the Top 50 Women in Technology on Twitter who truly "gets" social media and social business.
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